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| Classes and Workshops |
Business Essentials for Artists
Vincent has a problem. His dream is coming true, and he’s not ready for it. Art is selling, clients want commission proposals, and galleries want contracts. In this interactive class, we’ll follow in Vincent’s footsteps as he sets up a simple, functional art business. Learn about project budgets, proposals for commissions, contracts, invoices, disclaimers, business structures. Find out how to price your artwork, charge sales tax, provide a certificate of authenticity, and set realistic financial goals.
This workshop will help you to be ready when the phone is ringing off the hook, clients are beating down your doors and galleries are demanding your artwork.
Marketing Essentials for Artists
What is marketing for artists? How can you get out there if you don’t know where it is? In this interactive workshop, you will discover essential insights, practical ideas and fundamental tools for navigating the fine art market. Discover how to identify your target audience, create a personalized marketing plan, write a press release, and develop a promotional packet. Examine the architecture of freelancing, learn how to improve presentation and sales techniques, generate multiple income streams, and follow the 14 Steps to a SmART Business Start©.
The Venue Menu ©: A Career Banquet for Artists
Are you ready to dispel with the notion of the ‘starving artist?’ In The Venue Menu© we’ll delve into the mix of fine art venues from appetizers to aperitifs (coffee shops to museums). Find out about the differences in approaching galleries, co-ops, museums and shows. We’ll discuss submission guidelines, juries, show applications, calls for entry, contracts, grants, residencies, alternative markets and networking. We’ll also explore issues relating to artist representation and commission fees. Discover where to place your work and where you belong in the arts marketplace. You’ll leave this interactive workshop with a working understanding of how the fine art world operates.
Portfolio Development for Artists
Everyone has a story to tell. Your portfolio tells the story of who you are, where you’ve been and where you’re going — as an artist, human being and businessperson. It’s the most important business tool you have. You’ll leave this highly interactive workshop with the practical skills needed to develop, assemble and market a high quality portfolio. Focused writing exercises will help you produce standard support materials, including a professional bio, artist statement and cover letter. You’ll learn to use the pyramid and inverted pyramid writing styles, how to organize your resume, nine elements of an effective portfolio and 11 secrets of successful artists. We’ll review marketing strategies, press packets and good portfolio habits.
Artists Work’n It Have you ever gone blank when someone asked you about your work? Making a connection with a potential client and closing a sale can be hard. This playful and dynamic workshop is all about how to say it and how to sell it. Learn techniques for speaking spontaneously. Develop a short schmoozing script using flash cards, sharing talking points, partnering and working in groups. After a break, return to a mock reception where you’ll present your script and artwork. Leave your inner critic at home, and come prepared to enjoy a fun and liberating time. * • Communicating With Potential Clients
• Presenting Your Artwork
• Building Confidence
* Bring an original, current, completed piece to share.
(Contact ACE for guidelines if needed.)
Beethoven and Four Essential Insights for Artists
"I am really a bad negotiator and reckoner. I wish that things were different in the world. There ought to be a Storehouse of Art in the world, where the artist would only have to deliver his works of art in order to take what he needed. As it is, one has to be half a merchant as well, and how is one supposed to find one's self in it all?"
-Ludwig van Beethoven
Letter to Franz Anton Hoffmeister
Vienna, 15 January, 1801
Ludwig van Beethoven was the first composer to become a successful freelance artist, rather than relying exclusively on patronage from the church or aristocracy. Becoming a successful working artist requires passion, drive, savvy and insight. Let Beethoven be your guide in an interactive workshop as we use examples from his life and music to identify values, cluster priorities, set goals and create the artist's life of your dreams. This creative workshop will benefit artists from all disciplines and at all career levels. • Know Who You Are
• Know Your Muses
• Know What You Want
• Know Where You’re At & Where You're Going Strategic Planning for Artists: 10 Steps to a Creative Plan A sound strategic plan can help you define priorities, boost creativity and increase studio time. At the end of this in-depth workshop, you will have completed a personalized career plan. Writing exercises, interactive discussions, creative visualization, strategic illustration, market exploration and budget development exercises are all designed to help you develop your own action plan and timeline. • Define Your Professional Goals
• Create Your Chosen Career Path
• Illustrate Your Future
• Determine Your Target Market
• Develop Your Marketing Strategy
• Construct an Action Plan and Timeline
Additional Workshops • Planning a Group or Solo Exhibition • How-to’s for Emerging Artists • The Ying and Yang of Festivals, Fairs and Trade Shows • Creating Business, Marketing & Strategic Plans Materials & Resources Workbooks, support materials and resources are included in the workshop fee or may be purchased at an additional cost. • Business Rescue Kit • Essential Insights Kit • Marketing Kit • Portfolio Development Kit Contact us today to book a business of art workshop, retreat or special event! ©Art Career Essentials, LLC All Rights Reserved. Artwork Zack Freeman samoanboy@hotmail.com |
